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Your marketing strategy is at risk! Learn how to keep reaching your customers with lawful profiling and personalized offers.
Along with other experts, hear from Christopher Docksey, Honorary Director General of EDPS on Thursday 16 April. Register now for the free webinar.
This Webinar, Legitimate Interest MicroSegmentation-Based Direct Marketing, is Part Two of a two-part webinar series in response to the Direct Marketing/AdTech industry being “up in arms” about:
1. The Dutch DPA decision widely reported as holding that commercial interests can never support Legitimate Interest processing (Anonos believes this misrepresentation of the decision is due to people reading only a Google Translate version of the one-page summary of the ruling versus the full 40+ page ruling, which is why Anonos is making an unofficial English translation available: https://www.
2. ICO attempts to do away with Legitimate Interests as a legal basis for direct marketing.
Part One of this two-part webinar series was held on 19 March, Pseudonymisation-Enabled Legitimate Interest Processing, which initially had approximately 200 registrants prior to the Internet Advertising Bureau (IAB) and the Data & Marketing Association (DMA) putting out a “call-to-arms” to their members to sign up to learn how Pseudonymisation can help save Direct Marketing and AdTech – which drove registrations to over 700 people – see FAQs (https://www.anonos.com/
Certification Training September 29-30
Workshops September 30
Conference October 1-2
Austin
Join the most seasoned experts at our conference for deep-dive sessions with practical takeaways.
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first legally binding international treaty dealing with privacy and data protection. Data Privacy Day is a celebration for everyone and held on January 28th every year.”
More information can be found here.
Certification Training April 25-26
Active Learning April 26
Conference April 27-28
Washington, DC
Certification Training October 19-20
Workshops October 20
Conference October 21-22
San Diego
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first legally binding international treaty dealing with privacy and data protection. Data Privacy Day is a celebration for everyone and held on January 28th every year.”
More information can be found here.
Certification Training April 10-11
Active Learning April 11
Conference April 12-13
Washington, DC
Certification Training October 11-12
Workshops October 12
Conference October 13-14
Austin